Minnesota for Marriage, the NOM-backed organization fighting to pass an amendment on the ballot this November that would constitutionally declare marriage to be between a man and a woman, released two new ads today.
Frank Schubert, the man behind the campaign, told the AP the group will spend $175,000 to air the ads in the coming weeks.
The AP reports:
Both ads avoid an aggressive tone, with one featuring a narrator who says that "everyone has a right to love who they choose." But together they argue that male-female marriage has been a building block of society for centuries, and that inserting that definition into Minnesota's constitution would prevent judges or elected officials from changing it without the OK of voters.
"Marriage is more than a commitment between two loving people," an unseen narrator says in one ad, over images of straight couples getting married, raising children and showing affection. "It was made by God, for the creation and care of the next generation."
Schubert, who was behind the campaign that passed Prop 8 in California, said more ads could air:
That could depend on the group's fundraising in the five weeks to Election Day. The $175,000 ad buy is more than a third of Minnesota for Marriage's $484,000 still in the bank as of Sept. 18, according to a state financial disclosure report. Leaders of Minnesota's Catholic diocese, allied with Minnesota for Marriage, last week sent a letter to 400,000 Catholic households asking for donations to Minnesota for Marriage so it could broadcast more commercials.
Watch the new ads, AFTER THE JUMP…
A recent Star-Tribune poll showed that 49% of voters said they would approve the measure, while 47% definitely oppose it. Four percent remain undecided. According to the paper, "Minnesota law requires any change to the Constitution to capture a majority of all ballots cast. That means a voter who skips the question is counted as a no vote."
