As businesses, organizations, and high profile individuals continue to voice their opposition to LGBT human rights abuses in Russia, it seems increasingly clear that 'anti-gay' is becoming an undesirable label for countries to hold, at least from an economic and public relations perspective.

The Guardian reports that with the World Cup scheduled to take place in Russia and Qatar in 2018 and 2022 respectively, FIFA's new anti-discrimination taskforce is joining in the fight to ensure those nations are held accountable for their anti-gay laws:

Piara Powar (pictured), the director of Football Against Racism in Europe and a member of the taskforce along with the former FA chairman David Bernstein, said it would raise the issue at a meeting this week.

"Qatar is one of the few countries where homosexuality is still illegal and there are also big challenges in terms of the new law in Russia in regard to the World Cup," he said.

"Qatar wants to host the tournament at the start of a new decade, they will want to present an internationally welcoming face and with FIFA's help we are sure it will be possible to win over the Qataris so that they come into line with the rest of the world, including other countries in the Gulf and Middle East and change the law on homosexuality.

"These are issues of civil rights, fans and players of all races, religions and sexuality need to feel comfortable going to the World Cups in both Russia and Qatar. It is going to be quite a challenge but we have to make sure that football becomes the vehicle for social change that we claim it is. This is a big issue."

While the taskforce is eager to begin work combating anti-gay discrimination, FIFA's leadership seems less enthusiastic. FIFA president Sepp Blatter, who refused to comment on the issue at the ongoing International Olympic Committee session in Buenos Aires, sparked a firestorm in 2011 when he joked that gay people should "refrain from sexual activity" during the 2022 World Cup in Qatar.

[photo credit: Matthew Ashton/EMPICS]